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It will last a little while longer, and after some time, it will be sold to the Chinese. This is because Ratan Tata has passed away. Ratan Tata had no children; he only had a German Shepherd. He divided his inheritance between his dog, his cook, and his butler. The brand will die, as no one knows how to manage it. Eventually, when it's on the brink of collapse, the Chinese will come and buy it (In response to the question: "What is the future of the Jaguar brand?")